Servitization through VR serious games: from manufacturing to consumer electronics

Vassilis Charissis; Mohammed Soheeb Khan; David K. Harrison

doi:10.1007/978-3-031-22131-6_40

Servitization through VR serious games: from manufacturing to consumer electronics

Vassilis Charissis^*, Mohammed Soheeb Khan, David K. Harrison

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The provision of services instead of the actual products is becoming a major area of interest for the products provision companies involved in the manufacturing, electronics and construction industries amongst others. Current work in the dissemination of the benefits of this business strategy has highlighted significant issues particular in services that require complex planning and bespoke structure for each client. The provision of such services is gradually migrating from the manufacturing sector to fintech and consumer electronics. The latter is a key part of the automotive industry and the new emerging technologies adopted by the rising market of Electric Vehicles (EV). Based on previous work on gamification of fintech servitization, this work explores the use of gamification to promote and demystify new software services and technologies in the automotive sector. To gauge the impact of gamification for such complex servitization offers, this study employs a case study of a prototype Augmented Reality (AR) – Head-Up Display (HUD) system. The AR-HUD has been evaluated by 15 users in the Virtual Reality Driving Simulation Laboratory (VRDS Lab) aiming to identify user experience (UX) and educate the potential customers on the benefits of these technologies and the value of the relevant software upgrades.

Original language	English
Title of host publication	Lecture Notes in Computer Science
Publisher	Springer
Pages	545-555
Number of pages	12
Volume	13517
ISBN (Electronic)	1611-3349
ISBN (Print)	0302-9743
DOIs	https://doi.org/10.1007/978-3-031-22131-6_40
Publication status	E-pub ahead of print - 25 Nov 2022
Event	24th International Conference on Human-Computer Interaction: User Experience in Virtual Augmented and Mixed Reality (VAMR II) - Virtual, Gothenburg, Sweden Duration: 26 Jun 2022 → 1 Jul 2022 Conference number: 24 https://2022.hci.international/index.html

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	24th International Conference on Human-Computer Interaction
Abbreviated title	HCII
Country/Territory	Sweden
City	Gothenburg
Period	26/06/22 → 1/07/22
Internet address	https://2022.hci.international/index.html

Keywords

consumer electronics
car software
servitization
gamification
user experience
augmented reality
virtual reality
head-up display
simulation

ASJC Scopus subject areas

Human-Computer Interaction
Mechanical Engineering
Automotive Engineering
Management of Technology and Innovation
Computer Science Applications
Strategy and Management
Business, Management and Accounting (miscellaneous)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Documents and Links

10.1007/978-3-031-22131-6_40

Embargoed Document

Charissis, V. et al (2022) Servitization through VR serious games: from manufacturing to consumer electronics
Author accepted manuscript, 475 KB
Embargo ends: 25/11/23

4 Conference contribution
2 Article

Can gamification improve user experience (UX) of servitization in the financial and construction sector?
Khan, M. S., Charissis, V. & Harrison, D. K., 25 Nov 2022, (E-pub ahead of print) Lecture Notes in Computer Science. Springer, Vol. 13157. p. 592-603 12 p. (Lecture Notes in Computer Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector
Khan, M. S., Charissis, V., Godsiff, P., Wood, Z., Falah, J. F., Alfalah, S. F. M. & Harrison, D. K., 16 Mar 2022, In: Multimodal Technologies and Interaction. 6, 3, 21.
Research output: Contribution to journal › Article › peer-review

Open Access
File
3 Citations (Scopus)

53 Downloads (Pure)
Utilising gamification and virtual environments to present Digitally Enhanced Advanced Services (DEAS) for the financial sector
Khan, S., Charissis, V. & Harrison, D. K., 14 Oct 2022, (E-pub ahead of print) Proceedings of the Future Technologies Conference, FTC 2022, Volume 3. Arai, K. (ed.). Springer, Vol. 3. p. 802–814 13 p. (Lecture Notes in Networks and Systems).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Not started
3 Finished

Evaluation of Serious Game prototype to aid education of smart contract policies
Khan, M. S., Charissis, V. & Harrison, D.
Engineering and Physical Sciences Research Council (EPSRC)
Project: Research Grant
Integrating Serious Game Prototype to Real World locations to aid education of smart contract policies
Khan, M. S. & Charissis, V.
Engineering and Physical Sciences Research Council (EPSRC)
1/05/22 → 31/05/22
Project: Research Grant
Development of a Serious Game Prototype to Aid Education of Smart Contract Policies
Khan, M. S., Harrison, D. & Charissis, V.
Engineering and Physical Sciences Research Council (EPSRC)
4/05/21 → 30/11/21
Project: Research Grant

Cite this

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title = "Servitization through VR serious games: from manufacturing to consumer electronics",

abstract = "The provision of services instead of the actual products is becoming a major area of interest for the products provision companies involved in the manufacturing, electronics and construction industries amongst others. Current work in the dissemination of the benefits of this business strategy has highlighted significant issues particular in services that require complex planning and bespoke structure for each client. The provision of such services is gradually migrating from the manufacturing sector to fintech and consumer electronics. The latter is a key part of the automotive industry and the new emerging technologies adopted by the rising market of Electric Vehicles (EV). Based on previous work on gamification of fintech servitization, this work explores the use of gamification to promote and demystify new software services and technologies in the automotive sector. To gauge the impact of gamification for such complex servitization offers, this study employs a case study of a prototype Augmented Reality (AR) – Head-Up Display (HUD) system. The AR-HUD has been evaluated by 15 users in the Virtual Reality Driving Simulation Laboratory (VRDS Lab) aiming to identify user experience (UX) and educate the potential customers on the benefits of these technologies and the value of the relevant software upgrades.",

keywords = "consumer electronics, car software, servitization, gamification, user experience, augmented reality, virtual reality, head-up display, simulation",

author = "Vassilis Charissis and Khan, {Mohammed Soheeb} and Harrison, {David K.}",

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note = "24th International Conference on Human-Computer Interaction : User Experience in Virtual Augmented and Mixed Reality (VAMR II), HCII ; Conference date: 26-06-2022 Through 01-07-2022",

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Charissis, V , Khan, MS & Harrison, DK 2022, Servitization through VR serious games: from manufacturing to consumer electronics. in Lecture Notes in Computer Science. vol. 13517, Lecture Notes in Computer Science, Springer, pp. 545-555, 24th International Conference on Human-Computer Interaction, Gothenburg, Sweden, 26/06/22. https://doi.org/10.1007/978-3-031-22131-6_40

TY - GEN

T1 - Servitization through VR serious games: from manufacturing to consumer electronics

AU - Charissis, Vassilis

AU - Khan, Mohammed Soheeb

AU - Harrison, David K.

N1 - Conference code: 24

PY - 2022/11/25

Y1 - 2022/11/25

N2 - The provision of services instead of the actual products is becoming a major area of interest for the products provision companies involved in the manufacturing, electronics and construction industries amongst others. Current work in the dissemination of the benefits of this business strategy has highlighted significant issues particular in services that require complex planning and bespoke structure for each client. The provision of such services is gradually migrating from the manufacturing sector to fintech and consumer electronics. The latter is a key part of the automotive industry and the new emerging technologies adopted by the rising market of Electric Vehicles (EV). Based on previous work on gamification of fintech servitization, this work explores the use of gamification to promote and demystify new software services and technologies in the automotive sector. To gauge the impact of gamification for such complex servitization offers, this study employs a case study of a prototype Augmented Reality (AR) – Head-Up Display (HUD) system. The AR-HUD has been evaluated by 15 users in the Virtual Reality Driving Simulation Laboratory (VRDS Lab) aiming to identify user experience (UX) and educate the potential customers on the benefits of these technologies and the value of the relevant software upgrades.

AB - The provision of services instead of the actual products is becoming a major area of interest for the products provision companies involved in the manufacturing, electronics and construction industries amongst others. Current work in the dissemination of the benefits of this business strategy has highlighted significant issues particular in services that require complex planning and bespoke structure for each client. The provision of such services is gradually migrating from the manufacturing sector to fintech and consumer electronics. The latter is a key part of the automotive industry and the new emerging technologies adopted by the rising market of Electric Vehicles (EV). Based on previous work on gamification of fintech servitization, this work explores the use of gamification to promote and demystify new software services and technologies in the automotive sector. To gauge the impact of gamification for such complex servitization offers, this study employs a case study of a prototype Augmented Reality (AR) – Head-Up Display (HUD) system. The AR-HUD has been evaluated by 15 users in the Virtual Reality Driving Simulation Laboratory (VRDS Lab) aiming to identify user experience (UX) and educate the potential customers on the benefits of these technologies and the value of the relevant software upgrades.

KW - consumer electronics

KW - car software

KW - servitization

KW - gamification

KW - user experience

KW - augmented reality

KW - virtual reality

KW - head-up display

KW - simulation

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BT - Lecture Notes in Computer Science

PB - Springer

T2 - 24th International Conference on Human-Computer Interaction

Y2 - 26 June 2022 through 1 July 2022

ER -

Servitization through VR serious games: from manufacturing to consumer electronics

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

UN SDGs

Documents and Links

Embargoed Document

Fingerprint

Research output

Can gamification improve user experience (UX) of servitization in the financial and construction sector?

Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector

Utilising gamification and virtual environments to present Digitally Enhanced Advanced Services (DEAS) for the financial sector

Projects

Evaluation of Serious Game prototype to aid education of smart contract policies

Integrating Serious Game Prototype to Real World locations to aid education of smart contract policies

Development of a Serious Game Prototype to Aid Education of Smart Contract Policies

Cite this