Abstract
This chapter introduces a history and current review of differing models of corporate social responsibility. It introduces the reader to models of social entrepreneurship and discusses the challenges for businesses that aim to operate in a socially responsible way. The chapter includes an extended case study on the TOMS brand.
| Original language | English |
|---|---|
| Title of host publication | Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities |
| Editors | Charles McIntyre, T. C. Melawar, Charles Dennis |
| Publisher | Emerald Publishing Limited |
| Pages | 73-98 |
| Edition | 1 |
| ISBN (Electronic) | 9781786354556 |
| ISBN (Print) | 9781786354563 |
| DOIs | |
| Publication status | Published - Oct 2016 |
Keywords
- fashion marketing
- branding
- social media marketing
- TOMS
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Radclyffe-Thomas, N., & Roncha, A. (2016). Selling the brand story: social and business innovation in a one-for-one® business model. In C. McIntyre, T. C. Melawar, & C. Dennis (Eds.), Multi-channel Marketing, Branding and Retail Design: New Challenges and Opportunities (1 ed., pp. 73-98). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78635-456-320161006