TY - JOUR
T1 - Selling second-hand luxury: empowerment and enactment of social roles
AU - Turunen, Linda Maria Lisa
AU - Cervellon, Marie-Cécile
AU - Carey, Lindsey Drylie
N1 - Acceptance from VoR 27/05/2020 TM
Metadata was set to backend vis, changed to public. ET 2/6/20
Output not picked up in REF new in checking as author set to entry in progress. Was only checked and validated as EIP records included in the REF2 metadata checking task. ET 2/6/20
AAM: 18m embargo
Deposit deadline missed, exception email sent. 8/6/20 with reminder 18/6/20 - ET
Applied 'no exception' as no response from author after 2 requests. ET 1/7/20
Not found in other UK HEI repository.
PY - 2020/8
Y1 - 2020/8
N2 - Consumption of luxury goods is morphing into a diverse proposition where consumers are actively adopting new roles: besides buyers and users, they are sometimes becoming sellers of luxury branded products. This paper examines meanings and values attached to the process of selling luxury goods. To investigate this issue, eighteen women who had previously sold luxury branded items were interviewed. The findings demonstrated that the act of selling luxury goods challenges and shapes conventional meanings attached to luxury: Firstly, there is an alteration to the symbolic value of the item. The process around selling strips luxury items down to the object of a financial transaction hereby empowering the consumer. Secondly, consumers who sell luxury items engender change in their social role. For some, the act of selling used luxury items enabled a perceived higher social status, and for others it contributed to the boosting of their role as a sustainable consumer.
AB - Consumption of luxury goods is morphing into a diverse proposition where consumers are actively adopting new roles: besides buyers and users, they are sometimes becoming sellers of luxury branded products. This paper examines meanings and values attached to the process of selling luxury goods. To investigate this issue, eighteen women who had previously sold luxury branded items were interviewed. The findings demonstrated that the act of selling luxury goods challenges and shapes conventional meanings attached to luxury: Firstly, there is an alteration to the symbolic value of the item. The process around selling strips luxury items down to the object of a financial transaction hereby empowering the consumer. Secondly, consumers who sell luxury items engender change in their social role. For some, the act of selling used luxury items enabled a perceived higher social status, and for others it contributed to the boosting of their role as a sustainable consumer.
KW - luxury
KW - second-hand
KW - status
KW - seller
U2 - 10.1016/j.jbusres.2019.11.059
DO - 10.1016/j.jbusres.2019.11.059
M3 - Article
VL - 116
SP - 474
EP - 481
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -