Selling retailing to Generation Y graduates: recruitment challenges and opportunities

Adelina Broadbridge; Gillian A. Maxwell; Susan M. Ogden

doi:10.1080/09593960903331394

Selling retailing to Generation Y graduates: recruitment challenges and opportunities

Adelina Broadbridge, Gillian A. Maxwell, Susan M. Ogden

Research output: Contribution to journal › Article › peer-review

Abstract

This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.

Original language	English
Pages (from-to)	405-420
Number of pages	16
Journal	International Review of Retail, Distribution and Consumer Research
Volume	19
Issue number	4
DOIs	https://doi.org/10.1080/09593960903331394
Publication status	Published - 1 Sep 2009

Keywords

students
Generation Y
UK
graduate employment
retail

Documents and Links

10.1080/09593960903331394

http://researchonline.gcu.ac.uk/cbs/172

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Cite this

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AB - This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.

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