Abstract
This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.
| Original language | English |
|---|---|
| Pages (from-to) | 405-420 |
| Number of pages | 16 |
| Journal | International Review of Retail, Distribution and Consumer Research |
| Volume | 19 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Sep 2009 |
Keywords
- students
- Generation Y
- UK
- graduate employment
- retail
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Cite this
Broadbridge, A., Maxwell, G. A., & Ogden, S. M. (2009). Selling retailing to Generation Y graduates: recruitment challenges and opportunities. International Review of Retail, Distribution and Consumer Research, 19(4), 405-420. https://doi.org/10.1080/09593960903331394