This paper explores the risk perceptions of key stakeholders in SMEs when making decisions on technology investments. Current literature focuses on the nature of the technology from a technical perspective and its associated benefits to the SME. We seek to make a contribution that builds on the small but growing work, which views investment technology decisions as the outcome of a process of both objective and subjective risk assessment. Evidence presented in this paper suggests that subjective elements play an important part in assessing technology risks.
- risk perceptions