Retailing strategies in UK museums and galleries: developing revenue generation strategies

J J Lennon, G McPherson

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Current practice in museum retailing in the UK is examined with specific reference to Scotland, and comparisons are made with the situation in the USA. The dual pressures of declining visitor numbers and an increased requirement to generate income, the debate as to whether museums should simply be regarded as self-justifying or should be seen as just another profitable tourism resource is important.
Original languageEnglish
Title of host publicationServices Management: New Directions and Perspectives
EditorsRichard Teare, Colin Armistead
Place of PublicationLondon
PublisherCassell
Pages76 - 95
Number of pages20
Edition1
ISBN (Print)9780304336241
Publication statusPublished - Oct 1995

Keywords

  • UK
  • USA
  • comparison
  • revenue generation
  • tourism enterprises
  • museums and galleries

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    Lennon, J. J., & McPherson, G. (1995). Retailing strategies in UK museums and galleries: developing revenue generation strategies. In R. Teare, & C. Armistead (Eds.), Services Management: New Directions and Perspectives (1 ed., pp. 76 - 95). Cassell. https://eurekamag.com/research/002/947/002947108.php