Abstract
Current practice in museum retailing in the UK is examined with specific reference to Scotland, and comparisons are made with the situation in the USA. The dual pressures of declining visitor numbers and an increased requirement to generate income, the debate as to whether museums should simply be regarded as self-justifying or should be seen as just another profitable tourism resource is important.
| Original language | English |
|---|---|
| Title of host publication | Services Management: New Directions and Perspectives |
| Editors | Richard Teare, Colin Armistead |
| Place of Publication | London |
| Publisher | Cassell |
| Pages | 76 - 95 |
| Number of pages | 20 |
| Edition | 1 |
| ISBN (Print) | 9780304336241 |
| Publication status | Published - Oct 1995 |
Keywords
- UK
- USA
- comparison
- revenue generation
- tourism enterprises
- museums and galleries
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Lennon, J. J., & McPherson, G. (1995). Retailing strategies in UK museums and galleries: developing revenue generation strategies. In R. Teare, & C. Armistead (Eds.), Services Management: New Directions and Perspectives (1 ed., pp. 76 - 95). Cassell. https://eurekamag.com/research/002/947/002947108.php