Retailing strategies in UK museums and galleries: developing revenue generation strategies

J J Lennon; G McPherson

Retailing strategies in UK museums and galleries: developing revenue generation strategies

GSBS School Office

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

Current practice in museum retailing in the UK is examined with specific reference to Scotland, and comparisons are made with the situation in the USA. The dual pressures of declining visitor numbers and an increased requirement to generate income, the debate as to whether museums should simply be regarded as self-justifying or should be seen as just another profitable tourism resource is important.

Original language	English
Title of host publication	Services Management: New Directions and Perspectives
Editors	Richard Teare, Colin Armistead
Place of Publication	London
Publisher	Cassell
Pages	76 - 95
Number of pages	20
Edition	1
ISBN (Print)	9780304336241
Publication status	Published - Oct 1995

Keywords

UK
USA
comparison
revenue generation
tourism enterprises
museums and galleries

Documents and Links

https://eurekamag.com/research/002/947/002947108.php

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