Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationNiche tourism in question: interdisciplinary perspectives on problems and possibilities
EditorsDonald MacLeod
PublisherUniversity of Glasgow Crichton Publications
ISBN (Print)9780852617717
Publication statusPublished - 10 Dec 2003

Keywords

  • marketing
  • public sector
  • private sector

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