Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationNiche tourism in question: interdisciplinary perspectives on problems and possibilities
EditorsDonald MacLeod
Publication statusPublished - 10 Dec 2003

Keywords

  • marketing
  • public sector
  • private sector

Cite this

Lennon, J. (2003). Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions. In D. MacLeod (Ed.), Niche tourism in question: interdisciplinary perspectives on problems and possibilities