Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions

John Lennon

Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions

GSBS School Office

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Niche tourism in question: interdisciplinary perspectives on problems and possibilities
Editors	Donald MacLeod
Publisher	University of Glasgow Crichton Publications
ISBN (Print)	9780852617717
Publication status	Published - 10 Dec 2003

Keywords

marketing
public sector
private sector

Cite this

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title = "Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions",

keywords = "marketing, public sector, private sector",

author = "John Lennon",

year = "2003",

month = dec,

day = "10",

language = "English",

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editor = "Donald MacLeod",

booktitle = "Niche tourism in question: interdisciplinary perspectives on problems and possibilities",

publisher = "University of Glasgow Crichton Publications",

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Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions. / Lennon, John.

Niche tourism in question: interdisciplinary perspectives on problems and possibilities. ed. / Donald MacLeod. University of Glasgow Crichton Publications, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Responding to market downturn: private and public sector marketing partnerships: the case of Glasgow's leading attractions

AU - Lennon, John

PY - 2003/12/10

Y1 - 2003/12/10

KW - marketing

KW - public sector

KW - private sector

M3 - Chapter (peer-reviewed)

SN - 9780852617717

BT - Niche tourism in question: interdisciplinary perspectives on problems and possibilities

A2 - MacLeod, Donald

PB - University of Glasgow Crichton Publications

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