Mega-events attract ever larger media audiences, and the 2016 Rio Paralympics were no exception. As audiences grow, media coverage extends to ever more varied domains, which are themselves then colonised by an increasing range of discourses. One of main discourses to develop since the early 2000s has been that of the so-called supercrip, one which challenges the notion of “impairment” often connected with disability by foregrounding the para-athletes’ triumph over adversity, celebrating instead their courage, grit, and perseverance leading to athletic success and personal and increasingly national prestige. In this article, we analyse the continuing importance of the supercrip discourse in coverage of the Rio Paralympics but also move on to highlight its tactical alignment with other—both competing and complementary—discourses of nationalism, sexualisation, militarisation, and celebritisation. We analyse textual and visual manifestations of these discourses using both critical discourse analysis and Foucauldian discourse analysis. We conclude by paying particular attention to the increasing visibility of discourses which, while acknowledging the potentially positive role of the supercrip discourse in focussing on athletic success, repurpose that discourse by foregrounding instead the day-to-day experiences of belittling misrepresentation and neglect, including political neglect.
- media representations