Religious tourism experiences in South East Asia

Jaeyeon Choe*, Michael O'Regan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter discusses and examines the tourist motivations to visit religious (Buddhist) sites, and addresses the role of religious tourism in regional development among members of the Association of Southeast Asian Nations (ASEAN). The motivation of visitors is discussed by way of a case study of religious tourism in Thailand, before investigating the opportunities and challenges for future integration among ASEAN members, particularly in relation to this important niche. The chapter also explores the strategies required to overcome barriers to develop religious tourism in the region. Such strategies include the need for transparent objectives, community consultation and integrated national and regional plans.
Original languageEnglish
Title of host publicationReligious Tourism and Pilgrimage Management: An International Perspective
EditorsR. Raj, K. Griffin
ISBN (Electronic)9781780645247, 9781780648460
ISBN (Print)9781780645230
Publication statusPublished - 2015


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