Rankings in the eyes of the beholder: a vox populi approach to academic journal ranking

Kim-Shyan Fam, Paurav Shukla, Ashish Sinha, Mathew Parackel, Chung-Leung Luk , Joe Choon Yean Chai

Research output: Contribution to journalArticle

Abstract

The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.
Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalAsian Journal of Business Research
Volume1
Issue number1
Publication statusPublished - Apr 2012

Keywords

  • journal rankings
  • vox populi
  • marketing journals
  • impact factor
  • higher education research

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