In today’s competitive consumer market it is increasingly important that Product Designers understand how people will use and interact with the products they design. Designers also need to understand why people form relationships with products so that they can influence a richer and more sustainable connection between product and consumer. This paper describes an investigative project undertaken within a new 12-week undergraduate module entitled ‘Design and the User’.
|Publication status||Published - 1 Jan 2010|
- product design
- design research
- undergraduate students
- design education