Product customisation: virtual reality and new opportunities for luxury brands online trading

Samar Altarteer, Vassilis Charissis, David Harrison, Warren Chan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system makes available by means of high level of product visualisation, real time interaction and promoting hedonic values can elevate the customer experience in the distance-shopping environment. This technology opens great opportunity for luxury names to engage customers into the experience and maintain the distinctive level of services provided across different channels. Using innovative digital tools could support the establishment and the maintenance of the brand image in such a distant world [Dauriz et al. 2014]. Luxury brands provide exclusive in-stores services like product configuration aiming for integrating aspects of their customers' individuality within their end products and engaging them into the experience. Through Virtual Reality, customising and personalising the product enhances the learning process in an entertaining and engaging environment [Mujber et al. 2004]
Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on Web3D Technology (Web3D '16)
PublisherACM
Pages173-174
Number of pages2
DOIs
Publication statusPublished - 2016

Fingerprint

luxury
virtual reality
Virtual reality
Visualization
customer
visualization
Hardware
experience
individuality
interactive media
realism
hardware
learning process
interaction
Values

Keywords

  • virtual reality
  • luxury fashion brands
  • Luxury brands
  • 3D visualisation
  • HCI
  • interactive digital environments
  • e-commerce

Cite this

Altarteer, S., Charissis, V., Harrison, D., & Chan, W. (2016). Product customisation: virtual reality and new opportunities for luxury brands online trading. In Proceedings of the 21st International Conference on Web3D Technology (Web3D '16) (pp. 173-174). ACM. https://doi.org/10.1145/2945292.2945317
Altarteer, Samar ; Charissis, Vassilis ; Harrison, David ; Chan, Warren. / Product customisation: virtual reality and new opportunities for luxury brands online trading. Proceedings of the 21st International Conference on Web3D Technology (Web3D '16). ACM, 2016. pp. 173-174
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abstract = "Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system makes available by means of high level of product visualisation, real time interaction and promoting hedonic values can elevate the customer experience in the distance-shopping environment. This technology opens great opportunity for luxury names to engage customers into the experience and maintain the distinctive level of services provided across different channels. Using innovative digital tools could support the establishment and the maintenance of the brand image in such a distant world [Dauriz et al. 2014]. Luxury brands provide exclusive in-stores services like product configuration aiming for integrating aspects of their customers' individuality within their end products and engaging them into the experience. Through Virtual Reality, customising and personalising the product enhances the learning process in an entertaining and engaging environment [Mujber et al. 2004]",
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Altarteer, S, Charissis, V, Harrison, D & Chan, W 2016, Product customisation: virtual reality and new opportunities for luxury brands online trading. in Proceedings of the 21st International Conference on Web3D Technology (Web3D '16). ACM, pp. 173-174. https://doi.org/10.1145/2945292.2945317

Product customisation: virtual reality and new opportunities for luxury brands online trading. / Altarteer, Samar; Charissis, Vassilis; Harrison, David; Chan, Warren.

Proceedings of the 21st International Conference on Web3D Technology (Web3D '16). ACM, 2016. p. 173-174.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Altarteer S, Charissis V, Harrison D, Chan W. Product customisation: virtual reality and new opportunities for luxury brands online trading. In Proceedings of the 21st International Conference on Web3D Technology (Web3D '16). ACM. 2016. p. 173-174 https://doi.org/10.1145/2945292.2945317