Product customisation: virtual reality and new opportunities for luxury brands online trading

Samar Altarteer, Vassilis Charissis, David Harrison, Warren Chan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

17 Citations (Scopus)

Abstract

Considering the rapid fast advancement in hardware and software medium technologies, product visualisation and customisation methods in online stores are evidently lacking both realism and interactivity. The advantages that Virtual Reality system makes available by means of high level of product visualisation, real time interaction and promoting hedonic values can elevate the customer experience in the distance-shopping environment. This technology opens great opportunity for luxury names to engage customers into the experience and maintain the distinctive level of services provided across different channels. Using innovative digital tools could support the establishment and the maintenance of the brand image in such a distant world [Dauriz et al. 2014]. Luxury brands provide exclusive in-stores services like product configuration aiming for integrating aspects of their customers' individuality within their end products and engaging them into the experience. Through Virtual Reality, customising and personalising the product enhances the learning process in an entertaining and engaging environment [Mujber et al. 2004]
Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on Web3D Technology (Web3D '16)
PublisherAssociation for Computing Machinery (ACM)
Pages173-174
Number of pages2
ISBN (Electronic)9781450344289
DOIs
Publication statusPublished - 22 Jul 2016

Keywords

  • virtual reality
  • luxury fashion brands
  • Luxury brands
  • 3D visualisation
  • HCI
  • interactive digital environments
  • e-commerce

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Human Factors and Ergonomics

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  • 17 Citations
  • 2 Conference contribution
  • 1 Article

  • Technology acceptance model for 3D virtual reality system in luxury brands online stores

    Altarteer, S. & Charissis, V., 13 May 2019, In: IEEE Access. 7, p. 64053-64062 10 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
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    59 Citations (Scopus)
    419 Downloads (Pure)

  • Development and heuristic evaluation of semi-immersive hand-gestural virtual reality interface for luxury brands online stores

    Altarteer, S., Charissis, V., Harrison, D. & Chan, W., 8 Jun 2017, Augmented Reality, Virtual Reality, and Computer Graphics - 4th International Conference, AVR 2017, Proceedings. De Paolis, L., Bourdot, P. & Mongelli, A. (eds.). Springer Nature, Vol. 10325. p. 464-477 14 p. (Lecture Notes in Computer Science (LNCS); vol. 10325).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    7 Citations (Scopus)

  • Investigation of emerging technologies in luxury brands e-commerce

    Altarteer, S. A. A., Charissis, V. & Harrison, D., 2012, Advances in Manufacturing Technology XXVI: Proceedings of the 10th International Conference on Manufacturing Research (ICMR2012). Baines, T., Clegg, B. & Harrison, D. (eds.). Birmingham: Aston University, Vol. 1. p. 354-359 6 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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