Predictions from generative artificial intelligence models: towards a new benchmark in forecasting practice

This paper aims to determine whether there is a case for promoting a new benchmark for forecasting practice via the innovative application of generative artificial intelligence (Gen-AI) for predicting the future. Today, forecasts can be generated via Gen-AI models without the need for an in-depth understanding of forecasting theory, practice, or coding. Therefore, using three datasets, we present a comparative analysis of forecasts from Gen-AI models against forecasts from seven univariate and automated models from the forecast package in R, covering both parametric and non-parametric forecasting techniques. In some cases, we find statistically significant evidence to conclude that forecasts from Gen-AI models can outperform forecasts from popular benchmarks like seasonal ARIMA, seasonal naïve, exponential smoothing, and Theta forecasts (to name a few). Our findings also indicate that the accuracy of forecasts from Gen-AI models can vary not only based on the underlying data structure but also on the quality of prompt engineering (thus highlighting the continued importance of forecasting education), with the forecast accuracy appearing to improve at longer horizons. Therefore, we find some evidence towards promoting forecasts from Gen-AI models as benchmarks in future forecasting practice. However, at present, users are cautioned against reliability issues and Gen-AI being a black box in some cases.