Parasocial Interaction & relationships within the digital beauty industry: fact or fiction?

Keyphrases

• Parasocial Relationships 100%
• Beauty Industry 100%
• Interaction Relationship 100%
• Opinion Leaders 30%
• Scottish 25%
• YouTube 25%
• Purchase Decision 15%
• Social Media Platforms 15%
• Beauty Brand 15%
• Purchase Behavior 15%
• Beauty Vlogger 15%
• Social Media 10%
• Media Users 10%
• Young Consumers 10%
• Consumer Perception 10%
• Inclusivity 10%
• Instagram 10%
• Digital Celebrity 10%
• Vloggers 10%
• Popular 5%
• Depth Interviews 5%
• Technological Innovation 5%
• Consumer Behaviour 5%
• Social Relationships 5%
• Convenience Sampling 5%
• Personal Relationships 5%
• Young Women 5%
• Communication Media 5%
• Audio 5%
• Close Relationships 5%
• Commercial Activities 5%
• Daily Life 5%
• Fashion Brands 5%
• Three-level 5%
• Expanded Access 5%
• Older Generation 5%
• Multi-connectivity 5%
• Facebook 5%
• Access to Information 5%
• Marketing Management 5%
• Industry Context 5%
• Beauty Products 5%
• Cognitive Behavior 5%
• Celebrity 5%
• Products or Services 5%
• Mass Media 5%
• Professional Experience 5%
• Marketing Communication 5%
• Subjective Experience 5%
• Sustainable Fashion 5%
• Cosmetic Brands 5%
• Brand Attachment 5%
• Female Consumers 5%
• Cognitive-affective Processes 5%
• Incongruity 5%
• Millennial Consumers 5%
• Academic Administrators 5%
• Fashion Practice 5%
• Intimate Relationships 5%
• Generation Z (Gen Z) 5%
• LGBTQIA+ 5%
• Digital Transformation 5%
• Instagram Influencers 5%
• Inclusive Relationships 5%
• Marketing Opportunities 5%
• Online Persona 5%
• Generational Effects 5%
• Social Media Interaction 5%
• Cosmetic Industry 5%
• Social Media Effects 5%
• Subjective Opinion 5%
• Brand Fit 5%
• Content Creators 5%
• Subjective Beliefs 5%
• Sponsored Content 5%
• Influencer Type 5%
• Omni 5%
• New Forms of Communication 5%
• Platform Mechanisms 5%
• Television Personalities 5%
• Black Lives 5%
• Exposure Situations 5%
• Spending Power 5%
• Beauty Influencer 5%
• Platform Characteristics 5%
• Hartmann 5%
• Problem Solver 5%

Social Sciences

• Parasocial Interaction 100%
• Influencer 61%
• Opinion Leader 33%
• YouTube 27%
• Media Platform 16%
• Instagram 16%
• Consumer Perception 11%
• Inclusivity 11%
• LGBTQIA+ 5%
• Scientific Innovations 5%
• Consumer Behavior 5%
• Social Relationships 5%
• Everyday Life 5%
• In-Depth Interview 5%
• Sales 5%
• Facebook 5%
• Mass Media 5%
• Close Relationship 5%
• Professional Experience 5%
• Marketing Communication 5%
• Millennials 5%
• Digital Transformation 5%
• Cosmetics Industry 5%
• Generation Z 5%
• Discourse 5%