Biloslavo et al. add a much-needed new lens to understanding the nature of sustainable business models. Drawing on an interdisciplinary approach and adopting a Jungian dialectical approach, they explore the connections between organizational identity, paradoxes, and sustainable business model innovation. A sustainable business model framework termed the “Value Triangle” is applied to an illustrative case study of Japanese firm Muji. The result is a new perspective on designing sustainable business models incorporating paradoxical characteristics of organizational identity. This chapter supports the contention that organizational identity and sustainable business models can be mutually constitutive.
|Title of host publication|| Sustainable Business Models - Innovation, Implementation and Success|
|Number of pages||39|
|Publication status||Published - 2019|
|Name||Palgrave Studies in Sustainable Business In Association with Future Earth|
- Jungian paradox
- organizational identity
- sustainable business model