Organizational identity and value triangle: management of Jungian paradoxes to enable sustainable business model innovation

Roberto Biloslavo, David Edgar, Carlo Bagnoli

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Biloslavo et al. add a much-needed new lens to understanding the nature of sustainable business models. Drawing on an interdisciplinary approach and adopting a Jungian dialectical approach, they explore the connections between organizational identity, paradoxes, and sustainable business model innovation. A sustainable business model framework termed the “Value Triangle” is applied to an illustrative case study of Japanese firm Muji. The result is a new perspective on designing sustainable business models incorporating paradoxical characteristics of organizational identity. This chapter supports the contention that organizational identity and sustainable business models can be mutually constitutive.
Original languageEnglish
Title of host publication Sustainable Business Models - Innovation, Implementation and Success
EditorsAnnabeth Aagaard
PublisherPalgrave Macmillan
Pages277-316
Number of pages39
ISBN (Electronic)9783319932750
ISBN (Print)9783319932743
DOIs
Publication statusPublished - Oct 2018

Publication series

NamePalgrave Studies in Sustainable Business In Association with Future Earth
PublisherPalgrave MacMillan

Keywords

  • Jungian paradox
  • organizational identity
  • sustainable business model
  • innovation

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  • Cite this

    Biloslavo, R., Edgar, D., & Bagnoli, C. (2018). Organizational identity and value triangle: management of Jungian paradoxes to enable sustainable business model innovation. In A. Aagaard (Ed.), Sustainable Business Models - Innovation, Implementation and Success (pp. 277-316). (Palgrave Studies in Sustainable Business In Association with Future Earth). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-93275-0