On the relevance of Cognitive Continuum Theory and quasirationality for understanding management judgment and decision making

‘Quasirationality’ (i.e., the combination of intuitive and analytic thought) is increasingly considered to be widespread and beneficial in management. This paper provides an overview of this concept as it is defined by Cognitive Continuum Theory (Hammond, 1996 and Hammond, 2000), and highlights the relevance of the theory for studying managerial judgment and decision making.