Odour evaluation method

This patent established the theoretical principle of implicit memory for odours. Assesssing underlying implicit or emotional aspects of behaviour may unltimately be a more reliable method of understanding and predicting consumer behaviour thatn explicit methods which may be vulnerable to factors such as lack of insight or socially desirable responding. This patent allows development of a method of odour selection and fragrance design which evaluates implicit performance with respect to priming stimulus /odour combinations, rpoviding a measure of the degree of association between priming stimulus and odour.