Odour evaluation method

John Martin Behan; Anne Richardson; Judith Marion Annett

Odour evaluation method

John Martin Behan (Inventor), Anne Richardson (Inventor), Judith Marion Annett (Inventor)

Glasgow Caledonian University

Research output: Patent

Abstract

This patent established the theoretical principle of implicit memory for odours. Assesssing underlying implicit or emotional aspects of behaviour may unltimately be a more reliable method of understanding and predicting consumer behaviour thatn explicit methods which may be vulnerable to factors such as lack of insight or socially desirable responding. This patent allows development of a method of odour selection and fragrance design which evaluates implicit performance with respect to priming stimulus /odour combinations, rpoviding a measure of the degree of association between priming stimulus and odour.

Original language	English
Publication status	Published - 15 Oct 2002

Keywords

smell
patent
odour

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abstract = "This patent established the theoretical principle of implicit memory for odours. Assesssing underlying implicit or emotional aspects of behaviour may unltimately be a more reliable method of understanding and predicting consumer behaviour thatn explicit methods which may be vulnerable to factors such as lack of insight or socially desirable responding. This patent allows development of a method of odour selection and fragrance design which evaluates implicit performance with respect to priming stimulus /odour combinations, rpoviding a measure of the degree of association between priming stimulus and odour.",

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AU - Annett, Judith Marion

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AB - This patent established the theoretical principle of implicit memory for odours. Assesssing underlying implicit or emotional aspects of behaviour may unltimately be a more reliable method of understanding and predicting consumer behaviour thatn explicit methods which may be vulnerable to factors such as lack of insight or socially desirable responding. This patent allows development of a method of odour selection and fragrance design which evaluates implicit performance with respect to priming stimulus /odour combinations, rpoviding a measure of the degree of association between priming stimulus and odour.

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