New trends in marketing due to the growth of internet usage

Irene Garcia Medina, Patricia Margarida Coelho, Elena Bellido-Pérez

    Research output: Contribution to journalArticle

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    Abstract

    The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a marketing perspective.
    Original languageEnglish
    Pages (from-to)276-285
    Number of pages10
    JournalRazón y Palabra
    Volume21
    Publication statusPublished - 30 Sep 2017

    Keywords

    • marketing trends
    • internet usage
    • digital communication
    • consumer behaviour

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