New trends in marketing due to the growth of internet usage

Irene Garcia Medina, Patricia Margarida Coelho, Elena Bellido-Pérez

    Research output: Contribution to journal › Article › peer-review

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    Abstract

    The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a marketing perspective.
    Original languageEnglish
    Pages (from-to)276-285
    Number of pages10
    JournalRazón y Palabra
    Volume21
    Publication statusPublished - 30 Sep 2017

    Keywords

    • marketing trends
    • internet usage
    • digital communication
    • consumer behaviour

    Documents and Links

    • Garcia Medina, I. et al (2017) New trends in marketing due to the growth of internet usage

      Copyright (c) 2017 Irene Garcia Medina, Patrícia Margarida Farias Coelho, Elena Bellido-Pérez. This is an Open Access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) license, which permits others to distribute, remix, adapt and build upon this work, for commercial use, provided the original work is properly cited. See: http://creativecommons.org/licenses/by/4.0/ Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional.

      Final published version, 160 KBLicence: CC BY

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