Motivations of non-Buddhists visiting Buddhist temples

Jaeyeon Choe, Michael Blazey, Ondrej Mitas

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Abstract

The current study employs the leisure motivation scale to examine motivations of non-Buddhists visiting Buddhist temples. Specifically, this investigation builds on tourism literature to explore the motivations of non-Buddhists visiting Buddhist temples in Los Angeles, California. Motivations to Buddhist temples are of particular interest given the increasing popularity in the West of Eastern spiritual activities, such as yoga and meditation, as well as the exponential growth of Buddhist-themed tourism campaigns. The findings provide insights for tourism officials responsible for promoting ways to attract tourists to Buddhist temples within their respective destinations.
Original languageEnglish
Pages (from-to)70-82
Number of pages13
JournalTourism Geographies
Volume18
Issue number1
DOIs
Publication statusPublished - 19 Mar 2013
Externally publishedYes

Keywords

  • Buddhist temples
  • motivations
  • travel motivations
  • leisure motivation scale

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