Modesty as a fashion growth opportunity? Exploring the potential of: fashion; sustainability; production; value; marketing

Noreen Q. Siddiqui*, Ruth Marciniak

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
EditorsElaine L. Ritch, Catherine Canning, Julie McColl
PublisherEmerald Group Publishing Ltd.
Number of pages11
ISBN (Electronic)9781803823485
ISBN (Print)9781803823454
Publication statusPublished - 18 May 2023


  • Brand
  • Consumption growth
  • Modest fashion
  • Religion
  • Retail
  • Strategy

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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