Marketing the sport and exercise psychology consultancy practice

As sport psychology consultants, we might believe our expertise lies in the practice of sport psychology, not in the business of sport psychology; but this circumstance seems unfortunate because navigating the business and marketing world offers much stability and freedom to a practitioner in private practice. More critically, to be a sustainable service in public consciousness, we need to market our services accessibly and sustainably. The goals of this chapter are threefold. First, I examine how marketing principles apply to a sport and exercise psychology business. Second, I explore the strategies to market practitioners and their services. Finally, I use my private practice as an illustration and model to follow in marketing one’s private practice with face-to-face and online services. One overarching goal in this chapter is to remain focused on the principles and practices to bring your practice to the public whilst establishing and maintaining an accessible and engaging writing style. I intend to keep the tone of this chapter conversational to echo the practical challenges marketing one’s private practice.