Marketing Eastern European tourist destinations

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


John Lennon has been in tourism visits to the capital, Vilnius, and this follows a development pattern for such emergent destinations which sees tourism development concentrated in this way. These cities provide ideal short break destinations for leisure tourists and their government and administrative functions serve to catalyse business tourism. Consequently, like Estonia and Latvia.
Original languageEnglish
Title of host publicationMarketing Tourism Products: Concepts, Issues, Cases: Concepts, Issues and Cases
EditorsA. V. Seaton, M. M. Bennett
PublisherHodder & Stoughton
Number of pages38
ISBN (Print)9781861523020
Publication statusPublished - Aug 1996


  • Eastern Europe
  • tourism marketing
  • case analysis
  • city breaks


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