Macau wine festivalscape: attendees’ satisfaction and behavioural intentions

Jaeyeon Choe, Xinyi Qian, Michael O'Regan, Matthew H.T. Yap

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


This article explores festivalscape factors at an international wine and dine festival in Macau, a Special Administrative Region (SAR) of the People’s Republic of China. The main goal of this study is to assess satisfaction with various festivalscape factors and identify the relations between the festivalscape construct and behavioural intention. The article also explores whether festivalscape factors are influenced by attendee attributes. The study found that festivalscape scores had significant positive effects on perceived value for money, overall satisfaction and intention to revisit. Perceived value for money and overall satisfaction had significantly positive effect on intention to revisit and becoming a repeat visitor. The findings provide valuable insights into the festivalscape factors that influence repeat visitation to an emergent cultural-type event in greater China. We also present recommendations for the growth of the city wine and dine festival, so as to help promote and diversify Macau as a world tourism and leisure centre.
Original languageEnglish
Pages (from-to)273-295
Number of pages23
JournalHospitality and Society
Issue number3
Publication statusPublished - 1 Sep 2018


  • China; Macau; festivalscapes; servicescapes; tourism; wine


Dive into the research topics of 'Macau wine festivalscape: attendees’ satisfaction and behavioural intentions'. Together they form a unique fingerprint.

Cite this