TY - JOUR
T1 - Luxury hotels going green – the antecedents and consequences of consumer hesitation
AU - Peng, Norman
AU - Chen, Annie
N1 - Acceptance from webpage
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PY - 2019/9/2
Y1 - 2019/9/2
N2 - Luxury hotels might hesitate to operate in a more environmentally friendly way because they worry such practices will harm their performance. However, hotels can have a significant impact on the natural environment. Building on protection motivation theory, this study examines consumers’ evaluations of luxury hotels that are becoming more environmentally friendly by investigating the influences of perceived risks (i.e., functional, financial, hedonic, and self-image risks) on consumers’ hesitation and subsequent purchase intentions. Additionally, the moderating effect of consumers’ green hotel knowledge on the influences of perceived risks on hesitation is examined. Questionnaires were completed by 548 participants from Taiwan and revealed that perceived risks can significantly influence hesitation, which can in turn affect purchase intentions. Furthermore, green hotel knowledge moderates the influence of perceived functional and hedonic risks on hesitation. This study’s contributions to the luxury product consumption literature and sustainable tourism studies are discussed.
AB - Luxury hotels might hesitate to operate in a more environmentally friendly way because they worry such practices will harm their performance. However, hotels can have a significant impact on the natural environment. Building on protection motivation theory, this study examines consumers’ evaluations of luxury hotels that are becoming more environmentally friendly by investigating the influences of perceived risks (i.e., functional, financial, hedonic, and self-image risks) on consumers’ hesitation and subsequent purchase intentions. Additionally, the moderating effect of consumers’ green hotel knowledge on the influences of perceived risks on hesitation is examined. Questionnaires were completed by 548 participants from Taiwan and revealed that perceived risks can significantly influence hesitation, which can in turn affect purchase intentions. Furthermore, green hotel knowledge moderates the influence of perceived functional and hedonic risks on hesitation. This study’s contributions to the luxury product consumption literature and sustainable tourism studies are discussed.
KW - green hotel knowledge
KW - hesitation
KW - luxury hotel
KW - luxury service products
KW - perceived risk
KW - protection motivation theory
U2 - 10.1080/09669582.2019.1622710
DO - 10.1080/09669582.2019.1622710
M3 - Article
VL - 27
SP - 1374
EP - 1392
JO - Journal of Sustainable Tourism
JF - Journal of Sustainable Tourism
SN - 0966-9582
IS - 9
ER -