Abstract
The role of CEOs’ morality has been a recognised research interest, based on the importance of their associated position in the decision-making process and their public visibility. This study examines the moral reasoning and ethical behaviour behind CEOs' letters in luxury brands.
Adapting the methodology initially introduced by Kohlberg. (1984), the study incorporates a qualitative content analysis approach and examines CEOs' letters using a data sample of the first 10 luxury brand companies’ publicly available annual reports on sustainability or corporate social responsibility based on Delloite’s ranking.
The findings suggest firstly that luxury brands operate within a consensus environment that includes mutually agreed expectations and obligations. Secondly, the eruption of the Covid-19 health crisis significantly changed the reporting priorities of luxury brands, placing social and environmental concerns higher up in the agenda.
Feature research can include an expand research time frame, to identify if the positive tendencies in CEOs letters and CSR have sustained or even improved in post Covid-19 era. Additionally, a future research could examine CEOs moral reasoning and the bidirectional impact towards the company and employees, and organisational practices in the luxury brands industry.
Adapting the methodology initially introduced by Kohlberg. (1984), the study incorporates a qualitative content analysis approach and examines CEOs' letters using a data sample of the first 10 luxury brand companies’ publicly available annual reports on sustainability or corporate social responsibility based on Delloite’s ranking.
The findings suggest firstly that luxury brands operate within a consensus environment that includes mutually agreed expectations and obligations. Secondly, the eruption of the Covid-19 health crisis significantly changed the reporting priorities of luxury brands, placing social and environmental concerns higher up in the agenda.
Feature research can include an expand research time frame, to identify if the positive tendencies in CEOs letters and CSR have sustained or even improved in post Covid-19 era. Additionally, a future research could examine CEOs moral reasoning and the bidirectional impact towards the company and employees, and organisational practices in the luxury brands industry.
| Original language | English |
|---|---|
| Pages | 23-23 |
| Number of pages | 1 |
| Publication status | Published - 27 Jun 2023 |
| Event | 32nd International Conference of ACEDE 2023: Business, Strategy and Sustainability in a Global World - Universidad de Alicante, Alicante, Spain Duration: 25 Jun 2023 → 27 Jun 2023 Conference number: 32 https://2023.congresoacede.org/en/ |
Conference
| Conference | 32nd International Conference of ACEDE 2023: Business, Strategy and Sustainability in a Global World |
|---|---|
| Abbreviated title | ACEDE 2023 |
| Country/Territory | Spain |
| City | Alicante |
| Period | 25/06/23 → 27/06/23 |
| Internet address |
