Luxury brands, consumer behaviour and sustainability

Marie-Cecile Cervellon; Lindsey Drylie Carey

doi:10.1007/978-3-030-76255-1_6

Luxury brands, consumer behaviour and sustainability

Marie-Cecile Cervellon, Lindsey Drylie Carey

Fashion and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

3 Citations (Scopus)

Abstract

Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.

Original language	English
Title of host publication	Firms in the Fashion Industry
Editors	Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene Garcia-Medina
Publisher	Palgrave Macmillan
Chapter	6
Pages	87-95
Number of pages	9
ISBN (Electronic)	9783030762551
ISBN (Print)	9783030762544
DOIs	https://doi.org/10.1007/978-3-030-76255-1_6
Publication status	Published - 5 Oct 2021

Keywords

luxury
fashion
brands
sustainability
consumption

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Documents and Links

10.1007/978-3-030-76255-1_6

Cite this

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abstract = "Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.",

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AU - Drylie Carey, Lindsey

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AB - Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.

KW - luxury

KW - fashion

KW - brands

KW - sustainability

KW - consumption

U2 - 10.1007/978-3-030-76255-1_6

DO - 10.1007/978-3-030-76255-1_6

M3 - Chapter (peer-reviewed)

SN - 9783030762544

SP - 87

EP - 95

BT - Firms in the Fashion Industry

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A2 - Garcia-Medina, Irene

PB - Palgrave Macmillan

ER -

Luxury brands, consumer behaviour and sustainability

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Documents and Links

Fingerprint

Cite this