Luxury brands, consumer behaviour and sustainability

Marie-Cecile Cervellon, Lindsey Drylie Carey

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.
Original languageEnglish
Title of host publicationFirms in the Fashion Industry
EditorsLaura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene Garcia-Medina
PublisherPalgrave Macmillan
Chapter6
Pages87-95
Number of pages9
ISBN (Electronic)9783030762551
ISBN (Print)9783030762544
DOIs
Publication statusPublished - 5 Oct 2021

Keywords

  • luxury
  • fashion
  • brands
  • sustainability
  • consumption

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