Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.
|Title of host publication||Firms in the Fashion Industry|
|Editors||Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene Garcia-Medina|
|Number of pages||9|
|Publication status||Published - 5 Oct 2021|