Living “extreme”: adventure sports, media and commercialisation

Heike Puchan*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

79 Citations (Scopus)

Abstract

Participation in extreme sports, sometimes called adventure sports, action sports or even individualistic sports, has vastly increased in the last 20 years. The terms are still up for debate, only vaguely defined and are often used interchangeably. Both viewing and participation in this young sports phenomenon is on the rise, but the importance of it for the world of sports, media sport and the opportunities for sponsorship are little explored. This paper will examine the emergence of extreme sports and the connected industry, the reasons why people are enthralled by the new phenomenon and the opportunities it poses for communicators.
Original languageEnglish
Pages (from-to)171-178
Number of pages8
JournalJournal of Communication Management
Volume9
Issue number2
Early online date31 Dec 2004
DOIs
Publication statusPublished - 1 Jun 2005
Externally publishedYes

Keywords

  • Commercialisation
  • Extreme sports
  • Lifestyle sports
  • Sponsorship

ASJC Scopus subject areas

  • Communication
  • Strategy and Management

Fingerprint

Dive into the research topics of 'Living “extreme”: adventure sports, media and commercialisation'. Together they form a unique fingerprint.

Cite this