Leadership as a change trigger in unsettling conditions: the case of Werenbach Watches

Vasilios Stouraitis, Andres J. Arenas F., Kostantinos Tsanis, Jessica Bayon Pérez

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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The case focuses on Werenbach watches, a micro SME based in Switzerland which managed to survive the current crisis of COvid-19 in an innovative way. The focus is on the behavioural aspects of leadership present in the case and which have led to tangible innovations. The innovations examined have led to the ability to source extensively and access funding to créate a stronger global presence. The reasons for choosing servant leadership as an example are presented and the moderating links between attitude and implementation are listed and examined. Suggestions for managers and further research are presented. The chapter aims to be a toolkit for micro SMEs ‘ CEOs willing to understand the fundamental behaviours behind access of funds and sources for a small firm.
Original languageEnglish
Title of host publicationGlobal Perspectives on Change Management and Leadership in the Post-COVID-19 Era
EditorsEbtihaj Al-Aali, Meryem Masmoudi
PublisherIGI Global
Number of pages20
ISBN (Electronic)9781799869504
ISBN (Print)9781799869481
Publication statusPublished - Apr 2021


  • change management
  • leadership
  • Post-COVID-19


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