Abstract
Starting a business can be daunting, that's why NESTA created the Creative Enterprise Toolkit - a step-by-step interactive resource to help you plan, build, and start your new creative business.
The toolkit has been tried and tested by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to tech start-ups. They have used the resources, worksheets and case studies, to develop their good ideas, consider their personal motivations and aspirations for enterprise.
Specifically designed for creative people; the contents and activities are focused on developing both you and your business idea. You will explore your values and how they align with your business idea; consider what future success looks like to you; identify your customers and the relationships you will need to build; visually map how the business will function; develop your marketing messages; and use financial tools to ensure you are in control of your business finances and can start to build a plan.
The toolkit has been tried and tested by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to tech start-ups. They have used the resources, worksheets and case studies, to develop their good ideas, consider their personal motivations and aspirations for enterprise.
Specifically designed for creative people; the contents and activities are focused on developing both you and your business idea. You will explore your values and how they align with your business idea; consider what future success looks like to you; identify your customers and the relationships you will need to build; visually map how the business will function; develop your marketing messages; and use financial tools to ensure you are in control of your business finances and can start to build a plan.
Original language | English |
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Place of Publication | London |
Publisher | Nesta |
Commissioning body | NESTA |
Number of pages | 102 |
Edition | 3rd rev |
ISBN (Print) | 9781848751316 |
Publication status | Published - 1 Nov 2011 |
Keywords
- creative enterrpise
- business plan
- design-led approaches