Launch your own successful creative business: creative enterprise toolkit

Catherine Docherty

Research output: Book/ReportCommissioned report

Abstract

Starting a business can be daunting, that's why NESTA created the Creative Enterprise Toolkit - a step-by-step interactive resource to help you plan, build, and start your new creative business.

The toolkit has been tried and tested by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to tech start-ups. They have used the resources, worksheets and case studies, to develop their good ideas, consider their personal motivations and aspirations for enterprise.

Specifically designed for creative people; the contents and activities are focused on developing both you and your business idea. You will explore your values and how they align with your business idea; consider what future success looks like to you; identify your customers and the relationships you will need to build; visually map how the business will function; develop your marketing messages; and use financial tools to ensure you are in control of your business finances and can start to build a plan.
Original languageEnglish
Place of PublicationLondon
PublisherNesta
Commissioning bodyNESTA
Number of pages102
Edition3rd rev
ISBN (Print)9781848751316
Publication statusPublished - 1 Nov 2011

Fingerprint

Toolkit
Resources
Entrepreneurs
Aspiration
Start-ups
Finance
Marketing
Artist

Keywords

  • creative enterrpise
  • business plan
  • design-led approaches

Cite this

Docherty, C. (2011). Launch your own successful creative business: creative enterprise toolkit. (3rd rev ed.) London: Nesta.
Docherty, Catherine. / Launch your own successful creative business: creative enterprise toolkit. 3rd rev ed. London : Nesta, 2011. 102 p.
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Launch your own successful creative business: creative enterprise toolkit. / Docherty, Catherine.

3rd rev ed. London : Nesta, 2011. 102 p.

Research output: Book/ReportCommissioned report

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Docherty C. Launch your own successful creative business: creative enterprise toolkit. 3rd rev ed. London: Nesta, 2011. 102 p.