Abstract
The purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of management, particularly in the context of the United Arab Emirates (UAE) – especially Dubai. It also aims to identify and comprehend the socio-cultural implications of Islamic hospitality in terms of products and marketing.
Original language | English |
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Pages (from-to) | 9-24 |
Number of pages | 16 |
Journal | Journal of Islamic Marketing |
Volume | 1 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2010 |
Keywords
- United Arab Emirates
- hospitality services
- Islam
- human capital
- tourism