Abstract
Contemporary technological developments have enabled the display devices through their 3D capability to provide a massive amount of obtainable visible information by portraying the content in a photorealis- tic and interactive manner. E-commerce is one of the daily activities that is expected to be significantly benefited from the aforementioned emerging technologies, since it requires rich data representation and real-life imitating user-experience through intuitive interaction between consumers and virtual products. As such, it presents a fresh opportunity for luxury brands, particularly, which often adopt unconventional strategies to promote and provide unique services to consumers. This paper explores the trends that influence customers’ e-shopping decision-making process with particular interest in luxury brands and the current promoting methods adopted by these firms in contrast to the a rising 3D technologies.
| Original language | English |
|---|---|
| Title of host publication | Advances in Manufacturing Technology XXVI |
| Subtitle of host publication | Proceedings of the 10th International Conference on Manufacturing Research (ICMR2012) |
| Editors | T. Baines, B. Clegg, D. Harrison |
| Place of Publication | Birmingham |
| Publisher | Aston University |
| Pages | 354-359 |
| Number of pages | 6 |
| Volume | 1 |
| ISBN (Print) | 9781905866601 |
| Publication status | Published - 2012 |
Keywords
- HCI
- 3D visualisation
- luxury fashion brands
- virtual reality
- human computer interaction
- e-commerce
- web applications
- game engines