Abstract
| Original language | English |
|---|---|
| Title of host publication | Advances in Manufacturing Technology XXVI |
| Subtitle of host publication | Proceedings of the 10th International Conference on Manufacturing Research (ICMR2012) |
| Editors | T. Baines, B. Clegg, D. Harrison |
| Place of Publication | Birmingham |
| Publisher | Aston University |
| Pages | 354-359 |
| Number of pages | 6 |
| Volume | 1 |
| ISBN (Print) | 9781905866601 |
| Publication status | Published - 2012 |
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Keywords
- HCI
- 3D visualisation
- luxury fashion brands
- virtual reality
- human computer interaction
- e-commerce
- web applications
- game engines
Cite this
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Investigation of emerging technologies in luxury brands e-commerce. / Altarteer, Samar Awad A; Charissis, Vassilis; Harrison, David.
Advances in Manufacturing Technology XXVI: Proceedings of the 10th International Conference on Manufacturing Research (ICMR2012). ed. / T. Baines; B. Clegg; D. Harrison. Vol. 1 Birmingham : Aston University, 2012. p. 354-359.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Investigation of emerging technologies in luxury brands e-commerce
AU - Altarteer, Samar Awad A
AU - Charissis, Vassilis
AU - Harrison, David
PY - 2012
Y1 - 2012
N2 - Contemporary technological developments have enabled the display devices through their 3D capability to provide a massive amount of obtainable visible information by portraying the content in a photorealis- tic and interactive manner. E-commerce is one of the daily activities that is expected to be significantly benefited from the aforementioned emerging technologies, since it requires rich data representation and real-life imitating user-experience through intuitive interaction between consumers and virtual products. As such, it presents a fresh opportunity for luxury brands, particularly, which often adopt unconventional strategies to promote and provide unique services to consumers. This paper explores the trends that influence customers’ e-shopping decision-making process with particular interest in luxury brands and the current promoting methods adopted by these firms in contrast to the a rising 3D technologies.
AB - Contemporary technological developments have enabled the display devices through their 3D capability to provide a massive amount of obtainable visible information by portraying the content in a photorealis- tic and interactive manner. E-commerce is one of the daily activities that is expected to be significantly benefited from the aforementioned emerging technologies, since it requires rich data representation and real-life imitating user-experience through intuitive interaction between consumers and virtual products. As such, it presents a fresh opportunity for luxury brands, particularly, which often adopt unconventional strategies to promote and provide unique services to consumers. This paper explores the trends that influence customers’ e-shopping decision-making process with particular interest in luxury brands and the current promoting methods adopted by these firms in contrast to the a rising 3D technologies.
KW - HCI
KW - 3D visualisation
KW - luxury fashion brands
KW - virtual reality
KW - human computer interaction
KW - e-commerce
KW - web applications
KW - game engines
M3 - Conference contribution
SN - 9781905866601
VL - 1
SP - 354
EP - 359
BT - Advances in Manufacturing Technology XXVI
A2 - Baines, T.
A2 - Clegg, B.
A2 - Harrison, D.
PB - Aston University
CY - Birmingham
ER -