Investigation of emerging technologies in luxury brands e-commerce

Contemporary technological developments have enabled the display devices through their 3D capability to provide a massive amount of obtainable visible information by portraying the content in a photorealis- tic and interactive manner. E-commerce is one of the daily activities that is expected to be significantly benefited from the aforementioned emerging technologies, since it requires rich data representation and real-life imitating user-experience through intuitive interaction between consumers and virtual products. As such, it presents a fresh opportunity for luxury brands, particularly, which often adopt unconventional strategies to promote and provide unique services to consumers. This paper explores the trends that influence customers’ e-shopping decision-making process with particular interest in luxury brands and the current promoting methods adopted by these firms in contrast to the a rising 3D technologies.