Introduction to the individual chapters

Laura Rienda; Lorena Ruiz-Fernandez; Lindsey Drylie Carey; Irene Garcia-Medina

doi:10.1007/978-3-030-76255-1_1

Introduction to the individual chapters

Laura Rienda^*, Lorena Ruiz-Fernandez, Lindsey Drylie Carey, Irene Garcia-Medina

^*Corresponding author for this work

Fashion and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

32 Downloads (Pure)

Abstract

The book Firms int he Fashion Industry Fashion industry provides a comprehensive view of these firms in an international context considering crucial aspects such as sustainability Sustainability, luxury Luxury and communication. Over the course of nine chapters, the book collects real stories from companies in the sector, attempts to describe the main differences between fashion companies in different countries, highlights the role of sustainability and communication and/or offers a critical view of luxury brands from the consumer's perspective.

Original language	English
Title of host publication	Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context
Editors	Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene García-Medina
Publisher	Palgrave Macmillan
Chapter	1
Pages	1-5
Number of pages	5
ISBN (Electronic)	9783030762551
ISBN (Print)	9783030762544
DOIs	https://doi.org/10.1007/978-3-030-76255-1_1
Publication status	Published - 4 Oct 2021

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

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10.1007/978-3-030-76255-1_1

Author accepted manuscript
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021. Reproduced in accordance with the publisher policy.
Author accepted manuscript, 460 KB

Cite this

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Introduction to the individual chapters. / Rienda, Laura; Ruiz-Fernandez, Lorena; Carey, Lindsey Drylie et al.
Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context. ed. / Laura Rienda; Lorena Ruiz-Fernández; Lindsey Drylie Carey; Irene García-Medina. Palgrave Macmillan, 2021. p. 1-5.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AU - Ruiz-Fernandez, Lorena

AU - Carey, Lindsey Drylie

AU - Garcia-Medina, Irene

PY - 2021/10/4

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N2 - The book Firms int he Fashion Industry Fashion industry provides a comprehensive view of these firms in an international context considering crucial aspects such as sustainability Sustainability, luxury Luxury and communication. Over the course of nine chapters, the book collects real stories from companies in the sector, attempts to describe the main differences between fashion companies in different countries, highlights the role of sustainability and communication and/or offers a critical view of luxury brands from the consumer's perspective.

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DO - 10.1007/978-3-030-76255-1_1

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BT - Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context

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A2 - Ruiz-Fernández, Lorena

A2 - Carey, Lindsey Drylie

A2 - García-Medina, Irene

PB - Palgrave Macmillan

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Introduction to the individual chapters

Abstract

ASJC Scopus subject areas

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