Abstract
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business.
| Original language | English |
|---|---|
| Place of Publication | Oxford |
| Publisher | Butterworth-Heinemann |
| Number of pages | 448 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 0-7506-6731-1, 978-0750667319 |
| Publication status | Published - 12 Apr 2006 |
Keywords
- e-business management strategies
- e-business environment
- e-business