Introduction to E-Business: Management and Strategy

    Research output: Book/ReportBook

    Abstract

    An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

    This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business.
    Original languageEnglish
    Place of PublicationOxford
    PublisherButterworth-Heinemann
    Number of pages448
    Volume1
    Edition1
    ISBN (Print)0-7506-6731-1, 978-0750667319
    Publication statusPublished - 12 Apr 2006

    Fingerprint

    Business strategy
    Business management
    Electronic business
    Business link
    Business environment
    Academic research
    E-business strategy
    Management strategy
    Textbooks

    Keywords

    • e-business management strategies
    • e-business environment
    • e-business

    Cite this

    Combe, C. (2006). Introduction to E-Business: Management and Strategy. (1 ed.) Oxford: Butterworth-Heinemann.
    Combe, Colin. / Introduction to E-Business: Management and Strategy. 1 ed. Oxford : Butterworth-Heinemann, 2006. 448 p.
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    Combe, C 2006, Introduction to E-Business: Management and Strategy. vol. 1, 1 edn, Butterworth-Heinemann, Oxford.

    Introduction to E-Business: Management and Strategy. / Combe, Colin.

    1 ed. Oxford : Butterworth-Heinemann, 2006. 448 p.

    Research output: Book/ReportBook

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    Combe C. Introduction to E-Business: Management and Strategy. 1 ed. Oxford: Butterworth-Heinemann, 2006. 448 p.