Introduction to E-Business: Management and Strategy

    Research output: Book/ReportBook

    Abstract

    An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

    This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business.
    Original languageEnglish
    Place of PublicationOxford
    PublisherButterworth-Heinemann
    Number of pages448
    Volume1
    Edition1
    ISBN (Print)0-7506-6731-1, 978-0750667319
    Publication statusPublished - 12 Apr 2006

    Keywords

    • e-business management strategies
    • e-business environment
    • e-business

    Fingerprint Dive into the research topics of 'Introduction to E-Business: Management and Strategy'. Together they form a unique fingerprint.

  • Cite this