Interactive virtual reality shopping and the impact in luxury brands

Samar Awad A Altarteer, Vassilis Charissis, David Harrison, Warren Chan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Citations (Scopus)


This paper investigates the impact of human-computer interaction in virtual reality online shopping interface on the consumer experience. In particular, it measures the effectiveness of visualising a three dimensional photorealistic item, the real-time interactivity with the product and the real-time, fully interactive product customisation service. The proposed VR system employs a sophisticated approach of interaction with primary objective to simplify and improve the user experience during online shopping. The proposed interface was evaluated through a preliminary questionnaire designed to simulate the typical decision making process prior to a luxury object purchase. The paper presents the outcomes of this usability trial on a group of ten luxury brands customers, the challenges involved in the HCI design are discussed, the visual components of the interface are presented in addition to an analysis of the system evaluation.
Original languageEnglish
Title of host publicationVirtual, Augmented and Mixed Reality. Systems and Applications
Subtitle of host publicationProceedings (II) 5th International VAMR Conference 2013
EditorsR. Shumaker
Place of PublicationBerlin, Heidelberg
PublisherSpringer Nature
Number of pages10
ISBN (Electronic)9783642394201
ISBN (Print)9783642394195
Publication statusPublished - 2013

Publication series

NameLecture Notes in Computer Science


  • luxury fashion brands
  • virtual reality
  • real-time 3D
  • 3D visualisation
  • human computer interaction
  • HCI

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design
  • Human Factors and Ergonomics
  • Communication


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