Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)

Lynsey Macdonald, Irene Garcia Medina, Patricia Margarida Coelho

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2015

    Keywords

    • integrated marketing communication
    • heritage trail
    • Glasgow
    • Scotland
    • campaign

    Cite this