Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)

Lynsey Macdonald, Irene Garcia Medina, Patricia Margarida Coelho

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2015

@conference{7d3f1622dc654cd0b2e7a03636108e70,

title = "Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)",

keywords = "integrated marketing communication, heritage trail, Glasgow, Scotland, campaign",

author = "Lynsey Macdonald and {Garcia Medina}, Irene and Coelho, {Patricia Margarida}",

year = "2015",

language = "English",

}