Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)

Lynsey Macdonald, Irene Garcia Medina, Patricia Margarida Coelho

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 2015

    Keywords

    • integrated marketing communication
    • heritage trail
    • Glasgow
    • Scotland
    • campaign

    Cite this

    Macdonald, Lynsey ; Garcia Medina, Irene ; Coelho, Patricia Margarida. / Integrated marketing communication : a campaign for the firefighters heritage trail in Glasgow (UK).
    @conference{7d3f1622dc654cd0b2e7a03636108e70,
    title = "Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)",
    keywords = "integrated marketing communication, heritage trail, Glasgow, Scotland, campaign",
    author = "Lynsey Macdonald and {Garcia Medina}, Irene and Coelho, {Patricia Margarida}",
    year = "2015",
    language = "English",

    }

    Macdonald, L, Garcia Medina, I & Coelho, PM 2015, 'Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK)'.

    Integrated marketing communication : a campaign for the firefighters heritage trail in Glasgow (UK). / Macdonald, Lynsey; Garcia Medina, Irene; Coelho, Patricia Margarida.

    2015.

    Research output: Contribution to conference › Paper

    TY - CONF

    T1 - Integrated marketing communication

    T2 - a campaign for the firefighters heritage trail in Glasgow (UK)

    AU - Macdonald, Lynsey

    AU - Garcia Medina, Irene

    AU - Coelho, Patricia Margarida

    PY - 2015

    Y1 - 2015

    KW - integrated marketing communication

    KW - heritage trail

    KW - Glasgow

    KW - Scotland

    KW - campaign

    M3 - Paper

    ER -

    Macdonald L, Garcia Medina I, Coelho PM. Integrated marketing communication: a campaign for the firefighters heritage trail in Glasgow (UK). 2015.