@article{b017534e4ba94f79803520a46e9b8c58,
title = "Institutional entrepreneurship for digital public health promotion: challenges and opportunities",
abstract = "This commentary highlights the challenges and opportunities facing institutional entrepreneurship in the digital public health realm. The institutional entrepreneurship of public health researchers concerns the opportunity to improve the norms regulating social media companies by engaging the public and private sectors. Beyond the clarification of concepts, the contribution of the commentary is to demonstrate why public health researchers committed to institutional entrepreneurship should mind the mental model they employ to think about business regulation. The popular Chicago School model negates the legitimacy of corporate policy making that trades profits for public health. Thinking this way obscures the relevance of institutional entrepreneurship by stipulating that corporations should answer to shareholders and government but not civil society. Though digital health communication is consistent with the Chicago School picture, the alternative public–private model reinforces opportunities for digital health communication as well as institutional entrepreneurship. The commentary proposes a toolkit for public health researchers to consciously open up to opportunities for institutional entrepreneurship in digital public health.",
keywords = "behavioral theories, e-health, health policy, internet, mobile health, social media, theories",
author = "{de los Reyes}, Gast{\'o}n",
note = "Funding Information: 30 36 {\textcopyright} 2019 Society for Public Health Education 2019 Society for Public Health Education This commentary highlights the challenges and opportunities facing institutional entrepreneurship in the digital public health realm. The institutional entrepreneurship of public health researchers concerns the opportunity to improve the norms regulating social media companies by engaging the public and private sectors. Beyond the clarification of concepts, the contribution of the commentary is to demonstrate why public health researchers committed to institutional entrepreneurship should mind the mental model they employ to think about business regulation. The popular Chicago School model negates the legitimacy of corporate policy making that trades profits for public health. Thinking this way obscures the relevance of institutional entrepreneurship by stipulating that corporations should answer to shareholders and government but not civil society. Though digital health communication is consistent with the Chicago School picture, the alternative public–private model reinforces opportunities for digital health communication as well as institutional entrepreneurship. The commentary proposes a toolkit for public health researchers to consciously open up to opportunities for institutional entrepreneurship in digital public health. behavioral theories e-health health policy internet mobile health social media theories Declaration of Conflicting Interests The author declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Funding The author received no financial support for the research, authorship, and/or publication of this article. ORCID iD Gast{\'o}n de los Reyes https://orcid.org/0000-0001-8647-2452 Supplement Note This article is part of the Health Education & Behavior supplement issue, “Advancing the Science and Translation of Digital Health Information and Communication Technology.” The printing and dissemination of the supplement was supported by the Office of Behavioral and Social Sciences Research, National Institutes of Health (Contract No. HHSN276201800167P). No federal funds were used in the development of these supplement manuscripts, and the views and findings expressed in them are those of the authors and are not meant to imply endorsement or reflect the views and policies of the U.S. Government. The entire supplement is available open access at https://journals.sagepub.com/toc/hebc/46/2_suppl . Publisher Copyright: {\textcopyright} 2019 Society for Public Health Education.",
year = "2019",
month = dec,
day = "1",
doi = "10.1177/1090198119871245",
language = "English",
volume = "46",
pages = "30--36",
journal = "Health Education and Behavior",
issn = "1090-1981",
publisher = "SAGE Publications",
number = "2_suppl",
}
