Electronic networking holds the promise of innovation with involuntary organizations as they seek to respond to deep shifts in the social, economic, and political spheres in which they operate. Evidence from our study of U.K. voluntary organizations demonstrates relatively low uptake of the core networking technologies and applications essential to support the reconfiguration of key relationships in and around the organizations. Friends of the Earth and the Samaritans are exceptions to this trend. Case studies of these organizations suggest they are using information and communication technologies to reshape internal relationships and reconfigure relationships externally. The extent to which the organizations are reconfiguring around intelligent campaigning and intelligent client service is tempered by their long-standing values.
- voluntary organizations