Indaloymedia como estudio de caso de producción publicitaria y audiovisual

Translated title of the contribution: Indaloymedia as a case study of advertising and audiovisual production

Rodrigo Elias, Irene Garcia Medina

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Advertising and audiovisual productions market
begins to behave like the rest of the economic
sectors: It is produced locally and can be
consumed globally. This means that sometimes
the sale of formats and export of audiovisual
programs is another phase of the product
development process that is contemplated from
the start phase in the life cycle. We focus on a
specific case, the Andalusian, where the
“Radiotelevisión Andaluza” (RTVA), through
outsourcing), has begun to take out
programming and productions outside
(Andalusia and Spain) by selling its rights to
televisions such as “Televisión de Castilla la
Mancha” or the German ARD. We study here a
specific case: The Afternoon, here and now
Translated title of the contributionIndaloymedia as a case study of advertising and audiovisual production
Original languageSpanish
Title of host publicationColeccion Mundo Digital de la Revista Mediterranea de Comunicacion
Place of PublicationSpain
PublisherUniversidad de Alicante
ISBN (Print)978-84-617-9387-7
Publication statusPublished - 8 Feb 2018


  • audio-visual
  • sport
  • formats
  • production
  • television
  • educommunication
  • outsourcing


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