Abstract
Advertising and audiovisual productions market
begins to behave like the rest of the economic
sectors: It is produced locally and can be
consumed globally. This means that sometimes
the sale of formats and export of audiovisual
programs is another phase of the product
development process that is contemplated from
the start phase in the life cycle. We focus on a
specific case, the Andalusian, where the
“Radiotelevisión Andaluza” (RTVA), through
outsourcing), has begun to take out
programming and productions outside
(Andalusia and Spain) by selling its rights to
televisions such as “Televisión de Castilla la
Mancha” or the German ARD. We study here a
specific case: The Afternoon, here and now
begins to behave like the rest of the economic
sectors: It is produced locally and can be
consumed globally. This means that sometimes
the sale of formats and export of audiovisual
programs is another phase of the product
development process that is contemplated from
the start phase in the life cycle. We focus on a
specific case, the Andalusian, where the
“Radiotelevisión Andaluza” (RTVA), through
outsourcing), has begun to take out
programming and productions outside
(Andalusia and Spain) by selling its rights to
televisions such as “Televisión de Castilla la
Mancha” or the German ARD. We study here a
specific case: The Afternoon, here and now
Translated title of the contribution | Indaloymedia as a case study of advertising and audiovisual production |
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Original language | Spanish |
Title of host publication | Coleccion Mundo Digital de la Revista Mediterranea de Comunicacion |
Place of Publication | Spain |
Publisher | Universidad de Alicante |
Pages | 311-318 |
ISBN (Print) | 978-84-617-9387-7 |
DOIs | |
Publication status | Published - 8 Feb 2018 |
Keywords
- audio-visual
- sport
- formats
- production
- television
- educommunication
- outsourcing