Increasing condom use in heterosexual men: development of a theory-based interactive digital intervention

Rosie Webster, Susan Michie, Claudia Estcourt, Makeda Gerressu, Julia V. Bailey

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)
111 Downloads (Pure)


Increasing condom use to prevent sexually transmitted infections is a key public health goal. Interventions are more likely to be effective if they are theory- and evidencebased. The Behaviour Change Wheel (BCW) provides a framework for intervention development. To provide an example of how the BCW was used to develop an intervention to increase condom use in heterosexual men (the MenSS website), the steps of the BCW intervention development process were followed, incorporating evidence from the research literature and views of experts and the target population. Capability (e.g. knowledge) and motivation (e.g. beliefs about pleasure) were identified as important targets of the intervention. We devised ways to address each intervention target, including selecting interactive features and behaviour change techniques. The BCW provides a useful framework for integrating sources of evidence to inform intervention content and deciding which influences on behaviour to target.
Original languageEnglish
Pages (from-to)418-427
Number of pages10
JournalTranslational Behavioral Medicine
Issue number3
Early online date13 Aug 2015
Publication statusPublished - Sept 2016


  • condom use
  • heterosexual men
  • sexually transmitted infections
  • The Behaviour Change Wheel
  • intervention
  • sexual pleasure
  • Theory
  • Intervention development
  • Internet
  • Behaviour change
  • Sexual health


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