Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector

Mohammed Soheeb Khan; Vassilis Charissis; Phil Godsiff; Zena Wood; Jannat F. Falah; Salsabeel F.M.  Alfalah; David K. Harrison

doi:10.3390/mti6030021

Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector

Mohammed Soheeb Khan^*, Vassilis Charissis, Phil Godsiff, Zena Wood, Jannat F. Falah, Salsabeel F.M. Alfalah, David K. Harrison

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

130 Downloads (Pure)

Abstract

Digitally enhanced advanced services (DEAS), offered currently by various industries, could be a challenging concept to comprehend for potential clients. This could result in limited interest in adopting (DEAS) or even understanding its true value with significant financial implications for the providers. Innovative ways to present and simplify complex information are provided by serious games and gamification, which simplify and engage users with intricate information in an enjoyable manner. Despite the use of serious games and gamification in other areas, only a few examples have been documented to convey servitization offers. This research explores the design and development of a serious game for the Howden Group, a real-world industry partner aiming to simplify and convey existing service agreement packages. The system was developed under the consultation of a focus group comprising five members of the industrial partner. The final system was evaluated by 30 participants from engineering and servitization disciplines who volunteered to test online the proposed system and discuss their user experience (UX) and future application requirements. The analysis of users’ feedback presented encouraging results, with 90% confirming that they understood the DEAS concept and offers. To conclude, the paper presents a tentative plan for future work which will address the issues highlighted by users’ feedback and enhance the positive aspects of similar applications.

Original language	English
Article number	21
Journal	Multimodal Technologies and Interaction
Volume	6
Issue number	3
Early online date	16 Mar 2022
DOIs	https://doi.org/10.3390/mti6030021
Publication status	Published - Mar 2022

Keywords

human-computer interaction
serious games
manufacturing
simulation education
user experience
interaction design
digitally enhanced advance service (DEAS)
engineering management
commercialisation
user interface design
3D visualisation
gamification
servitization
metaverse

ASJC Scopus subject areas

Human-Computer Interaction
Management of Technology and Innovation
Marketing
Industrial and Manufacturing Engineering
Management Science and Operations Research
Neuroscience (miscellaneous)
Computer Networks and Communications
Computer Science Applications

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Documents and Links

10.3390/mti6030021

Khan, M.S. et al (2022) Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector
Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/).
Final published version, 2.57 MBLicence: CC BY

7 Citations
4 Conference contribution

Can gamification improve user experience (UX) of servitization in the financial and construction sector?
Khan, M. S., Charissis, V. & Harrison, D. K., 25 Nov 2022, HCI International 2022 – Late Breaking Papers. Interaction in New Media, Learning and Games - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. Meiselwitz, G., Moallem, A., Zaphiris, P., Ioannou, A., Ioannou, A., Sottilare, R. A., Schwarz, J. & Fang, X. (eds.). Springer Nature, Vol. 13157. p. 592-603 12 p. (Lecture Notes in Computer Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
95 Downloads (Pure)
Servitization through VR serious games: from manufacturing to consumer electronics
Charissis, V., Khan, M. S. & Harrison, D. K., 25 Nov 2022, HCI International 2022 – Late Breaking Papers. Interaction in New Media, Learning and Games - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. Meiselwitz, G., Moallem, A., Zaphiris, P., Ioannou, A., Ioannou, A., Sottilare, R. A., Schwarz, J. & Fang, X. (eds.). Springer Nature, Vol. 13517. p. 545-555 11 p. (Lecture Notes in Computer Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
57 Downloads (Pure)
Utilising gamification and virtual environments to present Digitally Enhanced Advanced Services (DEAS) for the financial sector
Khan, S., Charissis, V. & Harrison, D. K., 14 Oct 2022, (E-pub ahead of print) Proceedings of the Future Technologies Conference, FTC 2022, Volume 3. Arai, K. (ed.). Springer Nature, Vol. 3. p. 802–814 13 p. (Lecture Notes in Networks and Systems).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
48 Downloads (Pure)

1 Finished

Evaluation of a Serious Game as an innovative technology to communicate and engage stakeholders for Digitally Enhanced Advance Service (DEAS) offer
Khan, M. S. (PI), Charissis, V. (CoI) & Harrison, D. (CoI)
Engineering and Physical Sciences Research Council
3/05/21 → 30/09/21
Project: Research Grant

Cite this

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abstract = "Digitally enhanced advanced services (DEAS), offered currently by various industries, could be a challenging concept to comprehend for potential clients. This could result in limited interest in adopting (DEAS) or even understanding its true value with significant financial implications for the providers. Innovative ways to present and simplify complex information are provided by serious games and gamification, which simplify and engage users with intricate information in an enjoyable manner. Despite the use of serious games and gamification in other areas, only a few examples have been documented to convey servitization offers. This research explores the design and development of a serious game for the Howden Group, a real-world industry partner aiming to simplify and convey existing service agreement packages. The system was developed under the consultation of a focus group comprising five members of the industrial partner. The final system was evaluated by 30 participants from engineering and servitization disciplines who volunteered to test online the proposed system and discuss their user experience (UX) and future application requirements. The analysis of users{\textquoteright} feedback presented encouraging results, with 90% confirming that they understood the DEAS concept and offers. To conclude, the paper presents a tentative plan for future work which will address the issues highlighted by users{\textquoteright} feedback and enhance the positive aspects of similar applications. ",

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Improving user experience and communication of digitally enhanced advanced services (DEAS) offers in manufacturing sector

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Documents and Links

Fingerprint

Research output

Can gamification improve user experience (UX) of servitization in the financial and construction sector?

Servitization through VR serious games: from manufacturing to consumer electronics

Utilising gamification and virtual environments to present Digitally Enhanced Advanced Services (DEAS) for the financial sector

Projects

Evaluation of a Serious Game as an innovative technology to communicate and engage stakeholders for Digitally Enhanced Advance Service (DEAS) offer

Cite this