Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

    Research output: Contribution to journalArticlepeer-review

    308 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix'. Together they form a unique fingerprint.

    Business & Economics