Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

    Research output: Contribution to journalArticle

    16 Downloads (Pure)

    Abstract

    Independent retailers in the fashion sector make a substantial contribution to the UK economy at the time of significant change on the high street due to financial pressures and the growth of online trade. They provide an element of creativity and innovation to a homogenous retail landscape. The independent fashion retailer creates a destination and individual identity by presenting a unique offering and differentiated experience. Whilst independent retailers are important to the future of our high street, research is limited, particularly in the area of fashion independents.
    Therefore this research examines and identifies the unique characteristics of independent fashion retailers within Scotland. The research adopts a case study approach, qualitative methods of data collection in order to fulfil the aim and objectives of the study. Porter’s Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer.
    Original languageEnglish
    Pages (from-to)371-386
    Number of pages16
    JournalMediterranean Journal of Communication
    Volume9
    Issue number1
    DOIs
    Publication statusPublished - 1 Jan 2018

    Fingerprint

    Scotland
    Retailers
    Competitive strategy
    Marketing mix
    Retail
    Creativity
    Qualitative methods
    Innovation
    Destination
    Data collection

    Keywords

    • Scotland
    • independent fashion retailers

    Cite this

    @article{885e600e8a5f476fb4157f0ee95674a7,
    title = "Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix",
    abstract = "Independent retailers in the fashion sector make a substantial contribution to the UK economy at the time of significant change on the high street due to financial pressures and the growth of online trade. They provide an element of creativity and innovation to a homogenous retail landscape. The independent fashion retailer creates a destination and individual identity by presenting a unique offering and differentiated experience. Whilst independent retailers are important to the future of our high street, research is limited, particularly in the area of fashion independents.Therefore this research examines and identifies the unique characteristics of independent fashion retailers within Scotland. The research adopts a case study approach, qualitative methods of data collection in order to fulfil the aim and objectives of the study. Porter’s Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer.",
    keywords = "Scotland, independent fashion retailers",
    author = "Nicola O'Hare and Aileen Stewart and Julie McColl",
    note = "Acceptance email in SAN; notes that article will be published in 2018. Only VoR permitted (RoMEO); final version provided by author - ET",
    year = "2018",
    month = "1",
    day = "1",
    doi = "10.14198/MEDCOM2018.9.1.23",
    language = "English",
    volume = "9",
    pages = "371--386",
    number = "1",

    }

    Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix. / O'Hare, Nicola; Stewart, Aileen; McColl, Julie.

    In: Mediterranean Journal of Communication, Vol. 9, No. 1, 01.01.2018, p. 371-386.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

    AU - O'Hare, Nicola

    AU - Stewart, Aileen

    AU - McColl, Julie

    N1 - Acceptance email in SAN; notes that article will be published in 2018. Only VoR permitted (RoMEO); final version provided by author - ET

    PY - 2018/1/1

    Y1 - 2018/1/1

    N2 - Independent retailers in the fashion sector make a substantial contribution to the UK economy at the time of significant change on the high street due to financial pressures and the growth of online trade. They provide an element of creativity and innovation to a homogenous retail landscape. The independent fashion retailer creates a destination and individual identity by presenting a unique offering and differentiated experience. Whilst independent retailers are important to the future of our high street, research is limited, particularly in the area of fashion independents.Therefore this research examines and identifies the unique characteristics of independent fashion retailers within Scotland. The research adopts a case study approach, qualitative methods of data collection in order to fulfil the aim and objectives of the study. Porter’s Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer.

    AB - Independent retailers in the fashion sector make a substantial contribution to the UK economy at the time of significant change on the high street due to financial pressures and the growth of online trade. They provide an element of creativity and innovation to a homogenous retail landscape. The independent fashion retailer creates a destination and individual identity by presenting a unique offering and differentiated experience. Whilst independent retailers are important to the future of our high street, research is limited, particularly in the area of fashion independents.Therefore this research examines and identifies the unique characteristics of independent fashion retailers within Scotland. The research adopts a case study approach, qualitative methods of data collection in order to fulfil the aim and objectives of the study. Porter’s Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer.

    KW - Scotland

    KW - independent fashion retailers

    U2 - 10.14198/MEDCOM2018.9.1.23

    DO - 10.14198/MEDCOM2018.9.1.23

    M3 - Article

    VL - 9

    SP - 371

    EP - 386

    IS - 1

    ER -