Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1-21 |
| Number of pages | 21 |
| Journal | European Retail Research |
| Volume | 27 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2013 |
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Keywords
- fashion
- clothing
- retailer
- self-monitoring theory
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I shop where I belong: the influence of self-monitoring on fashion retailer choice. / Carey, Lindsey; Cervellon, Marie-Cecile; Doyle, Stephen.
In: European Retail Research, Vol. 27, No. 1, 2013, p. 1-21.Research output: Contribution to journal › Article
TY - JOUR
T1 - I shop where I belong: the influence of self-monitoring on fashion retailer choice
AU - Carey, Lindsey
AU - Cervellon, Marie-Cecile
AU - Doyle, Stephen
PY - 2013
Y1 - 2013
N2 - Current economic climate in the UK means that fashion clothing consumers are currently polarising into extremes of consumption between value and luxury clothing retailers. Self-monitoring is a personality trait, which enables the individual to interpret and contextualise their inner and outer self. Self-monitoring has previously been investigated to define its effects on consumption behaviour and high self-monitors appear to be concerned principally with the aesthetics of the self and are attentive to the messages that clothing and other outward physical representations send whereas low self-monitors are primarily attracted to the more utilitarian aspects of a consumption offering. Taking into account the current economic climate with which fashion retailers are faced and the continuing growth of value retailers, this exploratory research investigates the influence of the self-monitoring trait on fashion retailer choice.
AB - Current economic climate in the UK means that fashion clothing consumers are currently polarising into extremes of consumption between value and luxury clothing retailers. Self-monitoring is a personality trait, which enables the individual to interpret and contextualise their inner and outer self. Self-monitoring has previously been investigated to define its effects on consumption behaviour and high self-monitors appear to be concerned principally with the aesthetics of the self and are attentive to the messages that clothing and other outward physical representations send whereas low self-monitors are primarily attracted to the more utilitarian aspects of a consumption offering. Taking into account the current economic climate with which fashion retailers are faced and the continuing growth of value retailers, this exploratory research investigates the influence of the self-monitoring trait on fashion retailer choice.
KW - fashion
KW - clothing
KW - retailer
KW - self-monitoring theory
U2 - 10.1007/978-3-658-05313-0_1
DO - 10.1007/978-3-658-05313-0_1
M3 - Article
VL - 27
SP - 1
EP - 21
IS - 1
ER -