I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso

Emanuela Mora, Marie-Cécile Cervellon, Lindsey Carey

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

The chapter presents the main results of an exploratory research conducted in Milan and compared the results of a similar survey submitted in Canada and in France. The research was concerned with the perceptions consumers have as well as a definition of sustainable fashion items. The evidence suggests that consumers feel uncomfortable when asked to judge sustainable fashion items, through not being confident about their knowledge and skills in such a complicated field. Furthermore, Italian consumers can be categorized in two classes: 1. people who consider sustainable fashion a product for highly ideologized people (like french consumers) 2. people who consider sustainable fashion a product for smart and cool young, highly educated women (like Canadian consumers).
Original languageItalian
Title of host publicationIl bello e il buono. Le ragioni della moda sostenibile
EditorsM. Ricchett, M.L. Fris
Place of PublicationVenezia
PublisherMarsilio Editori SpA
Pages93-108
Number of pages16
ISBN (Print)9788831709101
Publication statusPublished - 2011

Keywords

  • sustainable fashion
  • consumers
  • perception
  • identity

Cite this

Mora, E., Cervellon, M-C., & Carey, L. (2011). I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso. In M. Ricchett, & M. L. Fris (Eds.), Il bello e il buono. Le ragioni della moda sostenibile (pp. 93-108). Venezia: Marsilio Editori SpA .
Mora, Emanuela ; Cervellon, Marie-Cécile ; Carey, Lindsey. / I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso. Il bello e il buono. Le ragioni della moda sostenibile. editor / M. Ricchett ; M.L. Fris. Venezia : Marsilio Editori SpA , 2011. pp. 93-108
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Mora, E, Cervellon, M-C & Carey, L 2011, I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso. in M Ricchett & ML Fris (eds), Il bello e il buono. Le ragioni della moda sostenibile. Marsilio Editori SpA , Venezia, pp. 93-108.

I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso. / Mora, Emanuela; Cervellon, Marie-Cécile; Carey, Lindsey.

Il bello e il buono. Le ragioni della moda sostenibile. ed. / M. Ricchett; M.L. Fris. Venezia : Marsilio Editori SpA , 2011. p. 93-108.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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AB - The chapter presents the main results of an exploratory research conducted in Milan and compared the results of a similar survey submitted in Canada and in France. The research was concerned with the perceptions consumers have as well as a definition of sustainable fashion items. The evidence suggests that consumers feel uncomfortable when asked to judge sustainable fashion items, through not being confident about their knowledge and skills in such a complicated field. Furthermore, Italian consumers can be categorized in two classes: 1. people who consider sustainable fashion a product for highly ideologized people (like french consumers) 2. people who consider sustainable fashion a product for smart and cool young, highly educated women (like Canadian consumers).

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Mora E, Cervellon M-C, Carey L. I consumatori di moda sostenibile hanno i pannelli solari e non fanno sesso. In Ricchett M, Fris ML, editors, Il bello e il buono. Le ragioni della moda sostenibile. Venezia: Marsilio Editori SpA . 2011. p. 93-108