How to understand the language of business research methods

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This how-to guide identifies the key concepts behind the terminology that is used within business research methods and considers the importance of these key concepts to the overall research. It also outlines one qualitative and one quantitative research example to increase the understanding of these concepts for practical application. Moreover, search engines and library interfaces’ search possibilities are discussed to build on the reader’s research skills to find contemporary and relevant sources to understand the concepts highlighted in more depth. The third section reviews the ethical implications of doing research, which helps to understand the importance of the link between the individual researcher, the key concepts and the terminology utilised. This how-to guide finishes with some tips for problem-solving to become an independent researcher and recaps on the two strands of methodological inquiry with a graphical illustration.
Original languageEnglish
Title of host publicationSage Research Methods: Business
PublisherSAGE Publications Ltd
ISBN (Electronic)9781529668476
Publication statusPublished - 21 Mar 2023


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