How smartphones improve the effectiveness of commercial promotions

Irene Garcia Medina, David Roman Coy, Manuel Carricano, Pedro Alvaro Pereira Correia

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - 1 Jun 2018

Cite this

Garcia Medina, I., Roman Coy, D., Carricano, M., & Pereira Correia, P. A. (2018). How smartphones improve the effectiveness of commercial promotions.