How smartphones improve the effectiveness of commercial promotions

Irene Garcia Medina; David Roman Coy; Manuel Carricano; Pedro Alvaro Pereira Correia

How smartphones improve the effectiveness of commercial promotions

Irene Garcia Medina, David Roman Coy, Manuel Carricano, Pedro Alvaro Pereira Correia

Fashion and Marketing

Research output: Contribution to conference › Other › peer-review

Original language	English
Publication status	Published - 1 Jun 2018
Event	47th EMAC Annual Conference - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference

Conference	47th EMAC Annual Conference
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Cite this

@conference{d200172e7fe54a0484e6d42551fc02b5,

title = "How smartphones improve the effectiveness of commercial promotions",

author = "{Garcia Medina}, Irene and {Roman Coy}, David and Manuel Carricano and {Pereira Correia}, {Pedro Alvaro}",

note = "Acceptance in SAN AAM requested ET 17/6/19 Query to author - poster not paper? 27/6/19 ^Author confirmed presentation. Changed template. ET; 47th EMAC Annual Conference ; Conference date: 29-05-2018 Through 01-06-2018",

year = "2018",

month = jun,

day = "1",

language = "English",

}

TY - CONF

T1 - How smartphones improve the effectiveness of commercial promotions

AU - Garcia Medina, Irene

AU - Roman Coy, David

AU - Carricano, Manuel

AU - Pereira Correia, Pedro Alvaro

N1 - Acceptance in SAN AAM requested ET 17/6/19 Query to author - poster not paper? 27/6/19 ^Author confirmed presentation. Changed template. ET

PY - 2018/6/1

Y1 - 2018/6/1

UR - http://www.emac-online.org/r/default.asp?iId=GFDMDE

M3 - Other

T2 - 47th EMAC Annual Conference

Y2 - 29 May 2018 through 1 June 2018

ER -

How smartphones improve the effectiveness of commercial promotions

Conference

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