Headlining Dubrovniks tourism image: transitioning representations/narratives of war and heritage preservation 1991–2010

Nicholas Wise, Ivo Mulec

    Research output: Contribution to journalArticle


    Dubrovnik became a premier resort destination while part of the former-Republic of Yugoslavia. On the 1st of October 1991, the Balkans War began in Dubrovnik casting a negative image and abruptly halted the tourism industry. This study presents a longitudinal analysis of the interplay between media presentations and war. The purpose of this paper is to identify transitions in newspaper headlines and associated textual content representing contextual narratives of Dubrovniks destination image. This work identifies periods of transition by locating changing representations of war and local preservation efforts in narratives and associated productions of Dubrovniks tourism image over a 20 year period, 1991-2010.
    Original languageEnglish
    Pages (from-to)57-69
    Number of pages12
    JournalTourism Recreation Research
    Issue number2
    Publication statusPublished - 2012



    • tourism
    • Dubrovnik
    • preservation efforts

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