Green in fashion? An exploratory study of national differences in consumers concern for eco-fashion

Marie-Cécile Cervellon, Helena Hjerth, Sandrine Ricard, Lindsey Carey

    Research output: Contribution to conferencePaper

    Abstract

    The world undergoes one of the worst economic crises ever, which affects all industries, including fashion and luxury. Experts tend to say that understatement, stealth wealth and non-conspicuous consumption are becoming implicit rules. Consequently, some consumers might select new forms of status display, via philanthropic or environmental-friendly actions. In addition, consumers might feel a need to refocus on what is really important in their lives, especially their health via reconnecting with nature. Hence, the new economic context tends to encourage the trend to go green in many industries and fashion brands begin to pick up the interest.

    Original languageEnglish
    Publication statusPublished - Jan 2010

    Fingerprint

    Exploratory study
    Fashion industry
    Health
    Wealth
    Economics
    Nature
    Luxury
    Industry
    Economic crisis

    Keywords

    • marketing trends
    • consumer studies
    • eco-fashion
    • fashion marketing

    Cite this

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    title = "Green in fashion? An exploratory study of national differences in consumers concern for eco-fashion",
    abstract = "The world undergoes one of the worst economic crises ever, which affects all industries, including fashion and luxury. Experts tend to say that understatement, stealth wealth and non-conspicuous consumption are becoming implicit rules. Consequently, some consumers might select new forms of status display, via philanthropic or environmental-friendly actions. In addition, consumers might feel a need to refocus on what is really important in their lives, especially their health via reconnecting with nature. Hence, the new economic context tends to encourage the trend to go green in many industries and fashion brands begin to pick up the interest.",
    keywords = "marketing trends, consumer studies, eco-fashion, fashion marketing",
    author = "Marie-C{\'e}cile Cervellon and Helena Hjerth and Sandrine Ricard and Lindsey Carey",
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    Green in fashion? An exploratory study of national differences in consumers concern for eco-fashion. / Cervellon, Marie-Cécile; Hjerth, Helena; Ricard, Sandrine; Carey, Lindsey.

    2010.

    Research output: Contribution to conferencePaper

    TY - CONF

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    AU - Cervellon, Marie-Cécile

    AU - Hjerth, Helena

    AU - Ricard, Sandrine

    AU - Carey, Lindsey

    N1 - This study was referenced in an article by L. Anderson, Financial Times (19 Nov 2010) available at: http://www.ft.com/cms/s/2/8f9fa10a-f3d7-11df-901e-00144feab49a.html#axzz2vHq8BZVP Paper presented at the 9th International Marketing Trends Conference, Venice, Italy, 20-23 January 2010.

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    N2 - The world undergoes one of the worst economic crises ever, which affects all industries, including fashion and luxury. Experts tend to say that understatement, stealth wealth and non-conspicuous consumption are becoming implicit rules. Consequently, some consumers might select new forms of status display, via philanthropic or environmental-friendly actions. In addition, consumers might feel a need to refocus on what is really important in their lives, especially their health via reconnecting with nature. Hence, the new economic context tends to encourage the trend to go green in many industries and fashion brands begin to pick up the interest.

    AB - The world undergoes one of the worst economic crises ever, which affects all industries, including fashion and luxury. Experts tend to say that understatement, stealth wealth and non-conspicuous consumption are becoming implicit rules. Consequently, some consumers might select new forms of status display, via philanthropic or environmental-friendly actions. In addition, consumers might feel a need to refocus on what is really important in their lives, especially their health via reconnecting with nature. Hence, the new economic context tends to encourage the trend to go green in many industries and fashion brands begin to pick up the interest.

    KW - marketing trends

    KW - consumer studies

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    KW - fashion marketing

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