Golf, tourism and the 2010 Ryder Cup: (De)Constructing images of Wales

John Harris, Andrew Lepp

    Research output: Contribution to journalArticle

    Abstract

    The 2010 Ryder Cup provided an important opportunity for Wales to promote and position itself in the international sporting arena and to develop its profile as a tourist destination. Through reference to various promotional and policy documentation, this research looks at just how the country was portrayed in the lead up to the event and what this means for golf, tourism and the (re)presentation of Wales. The work addresses the role of image in the marketing of Wales as a tourist destination and considers some of the problems stakeholders face in developing a distinct and identifiable product.
    Original languageEnglish
    Pages (from-to)55-73
    Number of pages19
    JournalJournal of Sport and Tourism
    Volume16
    Issue number1
    DOIs
    Publication statusPublished - May 2011

    Keywords

    • golf
    • tourism
    • Wales
    • Ryder Cup

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