Original language | English |
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Title of host publication | Encyclopedia of Sport Management |
Editors | Paul M. Pedersen |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 214-216 |
Number of pages | 3 |
ISBN (Print) | 9781800883277 |
Publication status | Published - Dec 2021 |
Publication series
Name | Elgar Encyclopedias in Business and Management series |
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Publisher | Edward Elgar Publishing |
Keywords
- global localization
- consumers
- globalization