Glocalization

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationEncyclopedia of Sport Management
EditorsPaul M. Pedersen
PublisherEdward Elgar Publishing Ltd.
Pages214-216
Number of pages3
ISBN (Print)9781800883277
Publication statusPublished - Dec 2021

Publication series

NameElgar Encyclopedias in Business and Management series
PublisherEdward Elgar Publishing

Keywords

  • global localization
  • consumers
  • globalization

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